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Currently BPM is associated with BPEL and integration. We believe that BPM is much better served with a process language that integrates nicely with a general purpose programming language such as Java. That doesn't imply that BPEL is bad. On the contrary, BPEL is a great integration technology. We simply want to pinpoint that the association between BPEL and BPM is inappropriate. For making the automation of business processes easier focus should be on creating clean integrations between process language and programming language such as we did with the jPDL process language.
I couldn't agree more. Thanks for the great post - now if we could get the PHBs of the world to read it and believe it....
Never has there been a greater chunk of horse hockey than "middle management can use this tool, draw pictures, and have software".
At least with a solid BPM tool for modelling we can adapt faster to their ever changing minds.