I'm trying to start JBoss AS 7.1.1 Final as a Windows Service.  I am able to manually (standalone.bat) start it up.  I am also able to create a Windows Service via (service.bat).  Both of these .bat files are in the bin folder.  When I try to start the Windows Service from within a Windows CMD window, I get the below displayed.  Can someone provide some assistance?

c:\jboss_as_711_final\jboss-as-7.1.1.Final\bin>net start JBAS50SVC
The JBoss Application Server 5.0 service is starting.
The JBoss Application Server 5.0 service could not be started.

The service did not report an error.

More help is available by typing NET HELPMSG 3534.

When I try typing "net helpmsg 3534", I get the following.

c:\jboss_as_711_final\jboss-as-7.1.1.Final\bin>net helpmsg 3534

The service did not report an error.