Follow the below steps to create jboss-esb project build......

          <!--  mention node named "packaging" value as "jboss-esb" under parent root node called "project" and following node name called "version" -->

• <packaging>jboss-esb</packaging>

          <!-- mention node named "resources" under parent node called "build" and following node name called "plugins"-->

• <resources>

             <resource>

                    <!--  notify the folder where the META-INF folder exists  -->

                   <directory>${basedir}/esbcontent</directory>

                   <filtering>true</filtering>

             </resource>

               <!--  can be added any content  which will be copied into .esb file archieve -->

             <resource>

                   <directory>${basedir}/src</directory>

                   <filtering>true</filtering>

             </resource>

       </resources>

       <!-- mention node named "plugins" under parent node called "build"-->

• <plugins>

             <plugin>

                   <groupId>org.codehaus.mojo</groupId>

                   <artifactId>jboss-packaging-maven-plugin</artifactId>

                   <version>2.1.1</version>

                   <extensions>true</extensions>

                   <configuration>

                          <!-- mention the archieve name on which jboss-esb project created by this script -->   

                         <archiveName>jboss_esb_project_name</archiveName>

                   </configuration>

                   <executions>

                         <execution>

                                  <!-- mention build-esb to run jboss-esb build archieve -->

                               <id>build-esb</id>

                               <goals>

                                        <!--  goal should be as esb -->

                                     <goal>esb</goal>

                               </goals>

                         </execution>

                   </executions>

             </plugin>

       </plugins>