If it's a dummy page and you don't want the curent conversation propagated, why do you need s:link? Why not just h:outputLink?
Unless you've also changed the url-pattern for the FacesServlet, you should be redirecting to
yes, we changes the url-pattern.
outputLink won't help much, right? I mean, the conversation is starting when I hit company.xhtml and it is rendering that link with a cid from this redirect I have. How to kill that OR maybe there is a way to store the cid as a hidden page param instead of having it in the url all the time?