Every time I access a 'get or set' cmp bean property, I saw a call to ejbStore. But ejbLoad() was called only once after the first get or set call. I was surprised and hence to ensure this behaviour I updated the underlying data using Oracle SQLPlus externally when server was runnning. As expected, the updates were not picked up until I restarted the jboss server.

This behavior seems very strange to me. In my opinion if anything has to called repeatedly to 'over-sync' the data
it should be ejbLoad(). Calling ejbStore() with every access (get or set) makes no sense at all.