Can you tell which getting started guide, and where you located it?
Click the link in a paragraph that says "Refer to Getting Started with the FuseSource Product Family documentation when installing and building your first app."
This link takes you here: http://fusesource.com/docs/getting_started/index.html
Section 2 is all about Logisticx Demo. Step 6 says to go to the download page to get the Logisticx binaries.
Thanks for reporting. The logistics demo was part of the older Fuse ESB 3.x series. We have decided to remove this demo and provide lighter and simpler examples for the Fuse ESB 4.x series.
You should refer to this getting started guide instead
I will report your findings so the web master can update the website.