JNDI API lookup failed: javax.naming.NameNotFoundException: jms not bound

This jms is specified in my ejb-jar.xml as
<?xml version="1.0" encoding="UTF-8"?>

<!DOCTYPE ejb-jar PUBLIC '-//Sun Microsystems, Inc.//DTD Enterprise JavaBeans 2.0//EN' 'http://java.sun.com/dtd/ejb-jar_2_0.dtd'>
<ejb-jar>
<enterprise-beans>
<message-driven>
<ejb-name>Hello</ejb-name>
<ejb-class>examples.MDB.MessageBean</ejb-class>
<transaction-type>Container</transaction-type>
<!--<transaction-type>Bean</transaction-type>
<acknowledge-mode>Auto-acknowledge</acknowledge-mode>-->
<message-driven-destination>
<destination-type>javax.jms.Queue</destination-type>
</message-driven-destination>
<resource-ref>
<res-ref-name>jms/QCF</res-ref-name>
<res-type>javax.jms.QueueConnectionFactory</res-type>
<res-auth>Container</res-auth>
</resource-ref>
<resource-env-ref>
<resource-env-ref-name>queue/Hello</resource-env-ref-name>
<resource-env-ref-type>javax.jms.Queue</resource-env-ref-type>
</resource-env-ref>
</message-driven>
</enterprise-beans>
</ejb-jar>

as well as my jboss.xml as
<?xml version="1.0"?>

<enterprise-beans>
<message-driven>
<ejb-name>Hello</ejb-name>
<destination-jndi-name>queue/Hello</destination-jndi-name>
<resource-ref>
<res-ref-name>jms/QCF</res-ref-name>
<jndi-name>QueueConnectionFactory</jndi-name>
</resource-ref>
</message-driven>
</enterprise-beans>


Its really urgent so plz help.