As far as I know, no final decision was taken regarding the name of the new JMS implementation.
Runners up are:
* JBossMQ * JBossMessaging * JBossJMS (not acceptable on reasons related to trademark) and unoficially JBossMess, which I don't think it will make it, even all of use love it.
I could think of several more:
* JBossMS (JBoss Message Server) * JBossMP (JBoss Message Provider) * Aggregate (don't ask me to explanin the thought process that led me to this one, all I can say that it was inspired by the serverless part of the implementation). * M-JBoss
My vote is for JBossMS, we closely circumvent the forbidden JBossJMS. Please voice your opinion.