Are we going to follow a particular scheme for naming the artifacts?
It seem like package name usually becomes groupId, but the AS build still follows the way components have been named within the old repo.
I added a wiki page here:
The general maven convention is to use the base package name as the groupId. Some of the stuff in the repository now doesn't follow this convention so that it can have a direct mapping with the old location in the thirdparty repo. Eventually all the projects should follow this convention.