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Pierre Fricke's Blog

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Departs EDB; Plans for Emerging Opportunities


I will be taking advantage of a once in a lifetime opportunity to handle a significant, original U. S. Civil War southern paper money hoard. These original wartime hoards are incredibly rare as most southern paper money was burned, brought north as souvenirs, used to play poker, or used as children’s play money, wall paper, insulation, and many other creative uses. After this project and transaction is completed over the next several weeks, I will be available for jumping back into the exciting leading edge of high tech!


I have decided to pursue full time or consulting opportunities in adjacent emerging markets such as the next generation application platform, hybrid cloud, AI / analytics, and/or Internet of Things platforms. If you know of upcoming executive level or advisory opportunities at startups or established companies in these markets, please let me know. My background features leadership roles in open source (almost 20 years), middleware (including app platforms, BPM (low-code), business rules, complex event processing and integration), data management and cloud deployments of the same. This experience provides the solid foundation needed to make a major contribution in these markets especially in marketing, product marketing, product management and strategy.


As of January 20, 2017, I am no longer at EnterpriseDB (EDB). I have been at EDB for almost two years and in that time, we have dramatically improved and expanded their marketing messages, materials and strategy with strong recognition from the analyst community and the large and growing EDB customer base.


Per Gartner’s 2016 Operational DBMS Magic Quadrant:

  • “Gartner's inquiry volume for EnterpriseDB puts it into the top eight most-recognized vendors in the DBMS space.”

vs. Gartner’s 2014 report which said,

  • "Market exposure: EnterpriseDB lacks breadth in its sales and marketing operations, which restricts its ability to communicate its message to potential enterprise customers."

I met great people, made a lot of good friends, and learned many things while at EDB. Thanks to those with whom I worked with for the great job, team work and the giving me the opportunity to help others grow and be successful. We have significantly grown and evolved the company during the past two years. EDB is much more recognized in the industry now than at the beginning of 2015, setting the stage for more growth.


All the Best,

Pierre Fricke

The Gartner Magic Quadrant has documented the new database landscape and how that landscape has changed. Last year marked a sea change as the 2014 Magic Quadrant became the first year EDB, as an open source relational database management system, was named a Leader. This year, EDB was again named a Leader. In fact, EDB is the only relational database vendor in the Leaders Quadrant that delivers both an open source and an enterprise-enhanced, open source based database solution that can be deployed on-premises or in the cloud. - See more here.

EDB Postgres and Red Hat JBoss do have joint customers

I have decided to leave Red Hat to join EnterpriseDB as Vice President of Product Marketing to drive business growth in the traditional and bridge to the new data markets.

This was a hard decision to arrive at. We’ve done a lot of great things over the years at JBoss and then as part of Red Hat. I cannot thank the JBoss and Red Hat team enough for all that I have learned and all the opportunities that have been generously bestowed upon me. The team is one of the greatest, smartest and most fun I’ve had the opportunity to work with over my many years in the industry. I’m certain of future success for the Red Hat JBoss team as well as the other Red Hat businesses’ teams.

We have achieved some major goals. In early 2005, the goal I offered to Marc Fleury was to establish a broader JBoss middleware strategy beyond Application Server. Red Hat acquired JBoss in June, 2006. We drove the future integration products to exceed JBoss Application Server’s 2004-5 bookings by 2010 (integration bookings were zero in 2005, and most of what we sold in 2010 did not exist in 2005 – SOA Platform GAed in 2008 and BRMS in 2009). We achieved this ambitious goal. At the close of fiscal year 2015, we have a significant business in Red Hat JBoss integration and business automation middleware. Red Hat JBoss is a forced to be reckoned with in the industry in 2015! We have changed Red Hat - moving it from a single product company to a multi-product company with greater influence in the enterprise.

We built a super team of product marketing managers and technical marketing managers that can co-lead (with their product management, marketing, engineering, services and support counterparts) the middleware business to greater heights in FY16 and beyond. Red Hat has a footprint of high quality collateral, marketing programs, sales and technical materials, and experience we could only dream about for many years. I met many great people, made a lot of good friends, had fun, and learned many things while doing it.

After 10 years, it is time for a new adventure in a small company. I will be joining EnterpriseDB as Vice President of Product Marketing. The PostgreSQL community and EDB products have matured to the point to be effective in taking out larger segments of Oracle DBMS deployments. Beyond that, NoSQL and unstructured data features have been added to enable EDB products to participate in the newer data markets with operational and performance advantages over emerging options in favor with developers such as MongoDB, but are not so favorably viewed in operations. EDB was recently named a leader in the Operational Database Magic Quadrant.

Gartner MQ -

Migrating from MongoDB to PostgreSQL -

EnterpriseDB is a partner with Red Hat and you may even see me haunting Red Hat Summit this year!

With Warmest Regards,

Pierre Fricke

Email -;

LinkedIN -

Facebook -

Twitter - @pfricke (old @pfrickerht will not be used any more)

Blog - coming soon -Postgres Plus: the EDB blog | EnterpriseDB

A new partnership between Red Hat with it's application and API development, deployment and integration platforms with 3Scale's API management tools!


This technology brief describes more...


As the big trends in cloud, mobile, social, big data and internet of things drive more mature products and methodologies in 2015, we expect to see emerging solutions enabling new ways of doing business and engaging with customers. These new solutions will deliver services and mass-customized products to customers. An example may be spare parts delivered almost instantly anywhere a 3D printer is available leveraging cloud, integration, data and other technologies. Another example would be an alert to your car’s driver panel/GPS guiding a customer to an optimum open parking space nearest the store they are going to driven by mobile, integration, internet of things and new data technologies integrated into a customer engagement/service solution.


Wearable smart technology like watches and glasses will take off expanding the internet of things and generating even a larger tidal wave of big data. Enterprises that can integrate, intelligently process and make rapid decisions incorporating these data flows into their business will pull ahead. Technologies required to build the requisite IT infrastructure include:

  1. Cloud IaaS and PaaS platforms to enable a flexible, performant and agile base to develop and execute the applications and business processes,
  2. Highly productive service and mobile application platforms,
  3. Lightweight, cloud-based integration technologies to bring these data, applications and business processes together to work in harmony from a customer point of view, and
  4. Business process and decision automation platforms that enable rapid automation and modification of the business processes and decisions necessary to provide a higher level of customer engagement.


Increasingly natural, intelligent and aware systems of engagement and/or interaction platforms drive customer experiences to higher levels. Higher levels of engagement include predictive, contextual and timely offerings and services even when the customer has not yet indicated his emerging need, but has opted into such advanced services. GPS systems that have real time traffic, construction and other delay information guiding people to the fastest, not the shortest route represents an example. Another example could be a local garage connects a car to an application that analyzes the car maintenance and condition and brings up a list of parts to print on a local 3D printer to pre-emptively repair the car. A third example would be a travel reservation system that alerts you to cancelations/delays and offers up reworked itinerary options to select in real time while at the airport *before* the delay is posted on the local screen.

These systems of engagement build on contextually aware applications and business processes. An application or business process must be aware and make the right decisions, deliver the right answers or products and delight customers/users. The systems of engagement are built on lightweight, enterprise ready and productive mobile systems, hosted on cloud infrastructure, and integrated with all needed applications, data, and business decision and process automation services required. This is the “secret” to successful customer engagement in 2015.

New JBoss xPaaS offerings help developers integrate SaaS, PaaS, and on-premise applications

FeedHenry will add mobile application services to OpenShift and Red Hat JBoss Middleware.


The press web cast on the FeedHenry acquisition!


For more information see...

This was one of our super strong webinar series with record registration!! 


The DevOps approach is compelling. It promises organizations the agility to seize opportunities and rapidly deliver new products and features, while maintaining high levels of reliability, stability, and performance.


But can a DevOps approach really be applied to organizations invested in Java™ EE? Java EE applications are considered complex and potentially troublesome to install and maintain. At first glance, Java EE might seem completely at odds with the DevOps approach.


Watch the webinar series to learn how implementing the DevOps approach can bring your Java EE development and operations teams closer together. Topics in this four-part series are:

  • An introduction to DevOps and unique considerations for Java EE organizations.
  • DevOps for Java EE in Platform-as-a-Service (PaaS) environments.
  • DevOps for Java EE in traditional, non-PaaS environments.
  • In practice today and tomorrow—tools successful DevOps organizations are using.

Here is a great webinar on how to make intelligent, data-driven business decisions leveraging your IT infrastructure.  Data Virtualization brings the data into the BRMS decision engine in a form it can analyze and make decisions with.


Data-driven business decisions made easy

We announced our next generation Platform-as-a-Service (PaaS) strategy and roadmap today – Red Hat JBoss xPaaS services for OpenShift. Red Hat JBoss xPaaS services for OpenShift deliver Red Hat JBoss Middleware products in the cloud as services running on OpenShift. These services include application PaaS (aPaaS), mobile PaaS (mPaaS), integration PaaS (iPaaS), and BPM PaaS (bpmPaaS). This portfolio of middleware services available on-premise, in the public cloud, and in private clouds take PaaS to the next level beyond point offerings for application development or integration. JBoss xPaaS services for OpenShift presents a comprehensive, next generation PaaS that allows enterprises to build the composite applications including mobile applications, integration and process automation needed to be a leading enterprise delighting customers. See enlightened shipping company and intelligent integration everywhere examples – these business benefits can be brought to fruition faster in the cloud with JBoss xPaaS services for OpenShift. 


Too often with yesterday’s PaaS offerings, an enterprise could improve application development, but then be left wondering how to integrate those applications into the business. Or perhaps improve integration of cloud applications with one of yesterday’s iPaaS subscriptions, but not have a path to automate business processes and bring life to the integrated cloud applications. No more. JBoss xPaaS services for OpenShift delivers the enterprise middleware services needed to build, deploy and manage the next generation of open hybrid cloud applications and automated business processes that enable the enlightened enterprise.

We encourage you to explore this strategy and roadmap. You can get started today using existing Red Hat JBoss products such as JBoss Fuse, JBoss BRMS, and JBoss Data Services. To learn more:

Press Release

Web Landing Page

Today, we are excited to announce the general availability of Red Hat JBoss Fuse 6.0 and Red Hat JBoss A-MQ 6.0.


On March 12, 2013 we announced the launch of JBoss branded Fusesource products, Red Hat JBoss Fuse 6.0 and Red Hat JBoss A-MQ 6.0.

These products, which are a result of the FuseSource acquisition, allow JBoss middleware solutions to extend to the edge of the enterprise and enable Integration Everywhere.


These may be downloadat at Products.


Check out the new video 'Red Hat JBoss Fuse: Enabling Intelligent Integration Everywhere".

Also check out the March 12, Press Blog.


Thanks to the community and Red Hat teams for this major milestone!


Pierre Fricke

We are very pleased to announce three important new product releases in the JBoss Middleware portfolio:

  • JBoss Enterprise SOA Platform 5.3 (available in the Customer Portal in July)
  • JBoss Enterprise Data Services Platform 5.3 (available in the Customer Portal in July)
  • JBoss Enterprise Business Rules Management System 5.3 (available in the Customer Portal today) 


Together these are key components of our vision to enable customers to integrate a wide variety of applications and services into their business processes, and create truly intelligent, integrated enterprises. JBoss Enterprise SOA Platform 5.3 and JBoss Enterprise Data Services Platform 5.3 offer new features designed to make it easier for organizations to use data intelligently and develop integration solutions more effectively.  These include:

  • Integration with JBoss Enterprise BRMS 5.3 – The ESB and data virtualization capabilities of SOA-P 5.3 and EDSP 5.3 work seamlessly with the business process management capabilities of BRMS 5.3
  • Apache Camel integration –  the popular enterprise integration ecosystem of Apache Camel can now interoperate with the ESB
  • Support for new data sources – Greenplum Database, PostgresSQL 9, and Red Hat Directory Server 9 join already-supported data services such as Teradata, Ingres, Mondrian, JSON and more. Additionally, Red Hat is offering a technology preview of a connector to Apache Hive to support big data use cases.


JBoss Enterprise BRMS is a platform for the development and automation of business processes, and includes support for Business Rules Management, Business Process Management and Complex Event Processing.  With this 5.3 release, we have introduced the new capabilities of jBPM 5, a flexible workflow engine that greatly improves visibility and agility of business logic.


BRMS Press release


SOA / ESB and Data Services Press blog

Scenario: Intelligent, Integrated Shipping Company Press blog


Let us know how we can help you!


Pierre Fricke

Red Hat

Director, Integration and BPM business and marketing

Here is an example of a leading shipping industry company becoming an intelligent, integrated enterprise.  JBoss Enterprise BRMS and SOA Platforms were the heart of the solution that also included JBoss Enterprise Application Platform and Red Hat Enteprise Linux.


INTTRA Powers Business Processes and Delivers Customer Value

Check out this article ... helps with how one integrates applications in the cloud with on-premise.

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