Service-oriented architectures are enabling businesses to be more agile, flexible and responsive to their customers, partners, employees and other stake holders. However, SOA deployments that drive high value (beyond small-scale "RPC" SOA deployments) also need to be managed. In this Align Journal article, Roberto Medrano of SOA Software and myself explore SOA adoption hurdles and how a simple, open and affordable platform and management strategy can help enterprise SOA adoption.