I've spent the better part of my career as a software developer, bouncing back and forth between product management/marketing and development since 2000, and programming since the mid-80's before that. In my transition to the Marketing "dark side", I have to admit that it took me a while to get what "Brand" really means. Yeah, yeah, I know...it's simple stupid! Kleenex, Band-Aid, Google, and Coca-Cola are examples of good brands with well established trademarks. Click here for more...